What is MailerLite and Why Does Pricing Matter?
Posted: Wed Jul 16, 2025 3:33 am
MailerLite is a tool that helps people send emails to many others. Think of it like a special post office for your online messages. Businesses and people who create content use it. They send newsletters, special offers, and important updates. But how much does this useful tool cost? Understanding MailerLite pricing is important. It helps you pick the right plan. This way, you do not spend too much money. Also, you get all the features you need.
Mailer Lite's pricing changes based on how many people you send emails to. It also depends on the features you want to use. They offer different plans. These plans are made for different needs. So, a small new business might pay less than a big company. Knowing the costs helps you plan your budget. It ensures you get good value for your money.
The Free Plan: A Great Starting Point
Many people wonder if MailerLite is truly free. Yes, it has a free plan! All Types of Databases Available latest mailing database This plan is perfect for beginners. If you are just starting, it is a very good choice. You can have up to 1,000 people on your email list. Also, you can send up to 12,000 emails each month. This is a lot for a free service. You get useful tools even with the free plan.
For example, you can use the drag-and-drop email editor. This tool helps you make pretty emails easily. You can also build landing pages. These are simple web pages where people can sign up. Basic automation is included too. This means you can send automatic welcome emails. You even get basic reports. These reports show you how well your emails are doing.
There are some things to remember with the free plan. Your emails will have a small MailerLite logo. You cannot remove it. Also, some advanced features are not available. For example, you will not get all the email templates. Live chat support is only for a short time. However, it is still a very strong free option. Many small businesses find it very helpful. It lets them start email marketing without any cost.
Features Included in the Free Plan
The MailerLite free plan gives you many features. You can send emails using their easy editor. This editor makes building emails simple. It is like putting together building blocks. You also get basic reporting tools. These tools help you see who opens your emails. Furthermore, you can create simple sign-up forms. These forms help you get new people on your list.
You also get one website and up to ten landing pages. This is great for small projects. The free plan also includes email automation. You can set up simple email series. For instance, you can send a welcome email. Then, a few days later, you can send another one. It is a good way to stay in touch. The free plan truly offers a lot.
The free plan also provides A/B testing for emails. This means you can test different subject lines. You can see which one works best. This helps you get more people to open your emails. Moreover, you can use surveys and quizzes. These are fun ways to interact with your audience. Overall, the free plan is packed with useful tools. It helps you grow your audience.
The Growing Business Plan: For Those Who Need More
When your business grows, you might need more features. The free plan may not be enough. This is where the "Growing Business" plan comes in. It is the next step up. This plan starts at a low monthly price. The exact cost depends on your number of subscribers. For example, if you have 500 subscribers, it starts at $10 per month.
With this plan, you get unlimited emails per month. This means you do not have to worry about limits. You can send as many emails as you need. Also, you can have more users. Up to three people can work on your account. This is great for small teams. You also get 24/7 email support. If you have questions, they will help you quickly.
This plan removes the MailerLite logo from your emails. This makes your emails look more professional. You also get access to more email templates. These templates make your emails look even better. You can also sell digital products. This is a good feature for creators. The Growing Business plan helps you scale up.
Key Differences from the Free Plan
The Growing Business plan offers important upgrades. First, you get unlimited email sends. This is a big deal for active businesses. The free plan has a limit of 12,000 emails. Secondly, you can add more team members. The free plan only allows one user. Thirdly, your emails will no longer show the MailerLite branding. This makes your brand look more polished.
Furthermore, you gain access to more advanced features. For example, you can use "conditional content." This lets you show different content to different people. It makes your emails more personal. You can also re-send campaigns to people who did not open them. This helps you reach more of your audience. Paid newsletters are also an option.
This plan also gives you better support. You get priority email support. This means your questions are answered faster. You can also build unlimited websites and landing pages. This offers much more flexibility. Overall, the Growing Business plan is a solid upgrade. It provides tools for businesses that are expanding.
The Advanced Plan: For Power Users
For businesses that need even more power, there is the "Advanced" plan. This plan includes everything in the "Growing Business" plan. It then adds even more powerful features. The starting price for this plan is also based on subscribers. For 500 subscribers, it might be around $20 per month. As your list grows, the price will increase.
One major benefit of the Advanced plan is unlimited users. This is perfect for larger teams. Everyone can work on campaigns together. You also get 24/7 live chat support. This means you can get help instantly. If you have a problem, someone is there to assist you. This saves a lot of time and worry.
The Advanced plan also includes an AI writing assistant. This can help you write better emails faster. It can generate ideas for content. You also get more triggers for automation workflows. This means you can create very complex email sequences. Your email marketing can become super smart.
Enhanced Features for Growth
The Advanced plan unlocks even more features. You get an HTML editor. This is for people who want to customize emails with code. It gives you full control over design. Promotion pop-ups are also included. These help you grab attention on your website. You can show special offers or sign-up forms.
Facebook custom audiences are another great feature. You can connect your email list to Facebook. This helps you show ads to people who are already interested. It makes your advertising more effective. The Advanced plan also offers a preference center. This lets your subscribers choose what emails they want. It helps reduce unsubscribes.
Essentially, the Advanced plan is for serious marketers. It provides all the tools needed for complex campaigns. It helps you maximize your email marketing efforts. This plan is designed to drive serious growth. It offers advanced controls and powerful integrations.
How MailerLite Pricing Works: Based on Subscribers
MailerLite uses a simple pricing model. The main factor is the number of active subscribers you have. An active subscriber is someone on your list who can receive emails. As your list grows, your plan cost goes up. This is a common way for email marketing services to charge. It means you only pay for what you use.
For example, if you have 1,500 subscribers, you will pay a certain amount. If you then grow to 2,500 subscribers, your price will move to the next tier. MailerLite makes it easy to see these pricing tiers. You can use a slider on their website. This helps you understand your potential costs.
It is important to clean your email list often. Removing inactive subscribers can save you money. If someone never opens your emails, they might not be valuable. Keeping your list lean can help manage costs. MailerLite encourages this by tying pricing to subscriber count.
Subscriber Tiers and Costs
Let's look at some example subscriber tiers.
For up to 500 subscribers: Free plan available. Paid plans start at $10 (Growing Business) or $20 (Advanced).
For up to 1,000 subscribers: Free plan available. Paid plans start at $15 (Growing Business) or $30 (Advanced).
For up to 2,500 subscribers: Free plan not available. Paid plans start at $25 (Growing Business) or $40 (Advanced).
For up to 5,000 subscribers: Paid plans start at $39 (Growing Business) or $50 (Advanced).
These are just a few examples. MailerLite has many more tiers. The price increases gradually as your list gets bigger. They also offer discounts. If you pay for a full year, you often get a discount. This can save you money in the long run.
MailerLite's pricing is transparent. You can always check their website. They show clear breakdowns for each subscriber level. This helps you plan your budget effectively. You know what to expect as your business grows.
Enterprise Plan: For Very Large Businesses
If you have a huge email list, MailerLite has an "Enterprise" plan. This plan is for businesses with over 100,000 subscribers. It offers custom pricing. This means the cost is not fixed. Instead, MailerLite works with you. They create a plan that fits your specific needs.
The Enterprise plan includes everything in the Advanced plan. It also adds special services. For example, you might get a dedicated IP address. This can help with email deliverability. It makes sure your emails reach inboxes. You might also get a dedicated customer success manager. This person helps you use MailerLite effectively.
This plan is for big organizations. They often have unique requirements. MailerLite works closely with them. They provide tailored solutions. This ensures the service supports their large-scale operations. It is a highly customized experience.
Custom Solutions and Support
The Enterprise plan offers custom solutions. You might need specific integrations. Or perhaps advanced security features. MailerLite can often accommodate these needs. They offer specialized support. This includes priority live chat and email. You get the fastest help possible.
Dedicated support is a major benefit. A manager understands your business goals. They can provide strategic advice. This helps you get the most out of the platform. For very large businesses, this level of service is crucial. It ensures smooth and efficient email marketing.
The pricing for the Enterprise plan is discussed directly with MailerLite. It depends on your exact subscriber count. It also depends on any extra services you need. It is a personalized approach for big players.
Additional Costs and Discounts
While MailerLite's main pricing is based on subscribers, there are other things to consider.
Transactional Emails
MailerLite focuses on marketing emails. These are emails like newsletters and promotions. However, businesses sometimes need to send transactional emails. These are emails like order confirmations. Or password reset emails. MailerLite has a separate service for this called MailerSend.
MailerSend has its own pricing structure. It is separate from your main MailerLite plan. You would pay for these emails based on volume. If you need to send many transactional emails, this is an extra cost. It is good to know this beforehand.
MailerLite offers discounts. If you choose annual billing, you can save money. Paying for a whole year upfront is cheaper than monthly payments. They also offer discounts for non-profit organizations. If you run a charity, you might get a reduced price.
It is always a good idea to check for these discounts. They can make MailerLite even more affordable. Saving money on your email marketing helps your budget.
MailerLite vs. Competitors: A Quick Look
Many other tools offer email marketing. How does MailerLite compare? Generally, MailerLite is known for being affordable. It often provides good value for money.
For example, compared to Mailchimp, MailerLite can be cheaper. Mailchimp's free plan is often more limited. MailerLite often includes more features for the price. Especially as your subscriber list grows, MailerLite can be more cost-effective.
Another popular tool is ConvertKit. ConvertKit is often more expensive than MailerLite. It is typically designed for creators. MailerLite offers a broader range of features for a lower price. This makes it a great choice for many businesses.
MailerLite stands out because it balances features and cost well. It is easy to use, too. This makes it a favorite for many small and growing businesses. You get powerful tools without breaking the bank.
Conclusion: Is MailerLite Right for You?
MailerLite offers clear and flexible pricing. It has a very generous free plan. This is perfect for anyone starting out. As your email list grows, you can move to paid plans. The "Growing Business" plan offers unlimited emails and more users. The "Advanced" plan gives you even more power and support. For very large businesses, the "Enterprise" plan offers custom solutions.
MailerLite's pricing is based on your subscriber count. This helps you manage your costs. You only pay more as your audience grows. They also offer annual discounts. Overall, MailerLite provides excellent value. It is a strong choice for email marketing.
It is easy to use, which is a big plus. You do not need to be a tech expert. The drag-and-drop editor makes creating emails simple. The features help you grow your business effectively. Many users find MailerLite a reliable and affordable tool. It truly helps you connect with your audience.
If you are looking for an email marketing solution, check out MailerLite. Start with the free plan. See how it works for you. Then, as your needs change, consider upgrading. MailerLite makes email marketing accessible for everyone.
Mailer Lite's pricing changes based on how many people you send emails to. It also depends on the features you want to use. They offer different plans. These plans are made for different needs. So, a small new business might pay less than a big company. Knowing the costs helps you plan your budget. It ensures you get good value for your money.
The Free Plan: A Great Starting Point
Many people wonder if MailerLite is truly free. Yes, it has a free plan! All Types of Databases Available latest mailing database This plan is perfect for beginners. If you are just starting, it is a very good choice. You can have up to 1,000 people on your email list. Also, you can send up to 12,000 emails each month. This is a lot for a free service. You get useful tools even with the free plan.
For example, you can use the drag-and-drop email editor. This tool helps you make pretty emails easily. You can also build landing pages. These are simple web pages where people can sign up. Basic automation is included too. This means you can send automatic welcome emails. You even get basic reports. These reports show you how well your emails are doing.
There are some things to remember with the free plan. Your emails will have a small MailerLite logo. You cannot remove it. Also, some advanced features are not available. For example, you will not get all the email templates. Live chat support is only for a short time. However, it is still a very strong free option. Many small businesses find it very helpful. It lets them start email marketing without any cost.
Features Included in the Free Plan
The MailerLite free plan gives you many features. You can send emails using their easy editor. This editor makes building emails simple. It is like putting together building blocks. You also get basic reporting tools. These tools help you see who opens your emails. Furthermore, you can create simple sign-up forms. These forms help you get new people on your list.
You also get one website and up to ten landing pages. This is great for small projects. The free plan also includes email automation. You can set up simple email series. For instance, you can send a welcome email. Then, a few days later, you can send another one. It is a good way to stay in touch. The free plan truly offers a lot.
The free plan also provides A/B testing for emails. This means you can test different subject lines. You can see which one works best. This helps you get more people to open your emails. Moreover, you can use surveys and quizzes. These are fun ways to interact with your audience. Overall, the free plan is packed with useful tools. It helps you grow your audience.
The Growing Business Plan: For Those Who Need More
When your business grows, you might need more features. The free plan may not be enough. This is where the "Growing Business" plan comes in. It is the next step up. This plan starts at a low monthly price. The exact cost depends on your number of subscribers. For example, if you have 500 subscribers, it starts at $10 per month.
With this plan, you get unlimited emails per month. This means you do not have to worry about limits. You can send as many emails as you need. Also, you can have more users. Up to three people can work on your account. This is great for small teams. You also get 24/7 email support. If you have questions, they will help you quickly.
This plan removes the MailerLite logo from your emails. This makes your emails look more professional. You also get access to more email templates. These templates make your emails look even better. You can also sell digital products. This is a good feature for creators. The Growing Business plan helps you scale up.
Key Differences from the Free Plan
The Growing Business plan offers important upgrades. First, you get unlimited email sends. This is a big deal for active businesses. The free plan has a limit of 12,000 emails. Secondly, you can add more team members. The free plan only allows one user. Thirdly, your emails will no longer show the MailerLite branding. This makes your brand look more polished.
Furthermore, you gain access to more advanced features. For example, you can use "conditional content." This lets you show different content to different people. It makes your emails more personal. You can also re-send campaigns to people who did not open them. This helps you reach more of your audience. Paid newsletters are also an option.
This plan also gives you better support. You get priority email support. This means your questions are answered faster. You can also build unlimited websites and landing pages. This offers much more flexibility. Overall, the Growing Business plan is a solid upgrade. It provides tools for businesses that are expanding.
The Advanced Plan: For Power Users
For businesses that need even more power, there is the "Advanced" plan. This plan includes everything in the "Growing Business" plan. It then adds even more powerful features. The starting price for this plan is also based on subscribers. For 500 subscribers, it might be around $20 per month. As your list grows, the price will increase.
One major benefit of the Advanced plan is unlimited users. This is perfect for larger teams. Everyone can work on campaigns together. You also get 24/7 live chat support. This means you can get help instantly. If you have a problem, someone is there to assist you. This saves a lot of time and worry.
The Advanced plan also includes an AI writing assistant. This can help you write better emails faster. It can generate ideas for content. You also get more triggers for automation workflows. This means you can create very complex email sequences. Your email marketing can become super smart.
Enhanced Features for Growth
The Advanced plan unlocks even more features. You get an HTML editor. This is for people who want to customize emails with code. It gives you full control over design. Promotion pop-ups are also included. These help you grab attention on your website. You can show special offers or sign-up forms.
Facebook custom audiences are another great feature. You can connect your email list to Facebook. This helps you show ads to people who are already interested. It makes your advertising more effective. The Advanced plan also offers a preference center. This lets your subscribers choose what emails they want. It helps reduce unsubscribes.
Essentially, the Advanced plan is for serious marketers. It provides all the tools needed for complex campaigns. It helps you maximize your email marketing efforts. This plan is designed to drive serious growth. It offers advanced controls and powerful integrations.
How MailerLite Pricing Works: Based on Subscribers
MailerLite uses a simple pricing model. The main factor is the number of active subscribers you have. An active subscriber is someone on your list who can receive emails. As your list grows, your plan cost goes up. This is a common way for email marketing services to charge. It means you only pay for what you use.
For example, if you have 1,500 subscribers, you will pay a certain amount. If you then grow to 2,500 subscribers, your price will move to the next tier. MailerLite makes it easy to see these pricing tiers. You can use a slider on their website. This helps you understand your potential costs.
It is important to clean your email list often. Removing inactive subscribers can save you money. If someone never opens your emails, they might not be valuable. Keeping your list lean can help manage costs. MailerLite encourages this by tying pricing to subscriber count.
Subscriber Tiers and Costs
Let's look at some example subscriber tiers.
For up to 500 subscribers: Free plan available. Paid plans start at $10 (Growing Business) or $20 (Advanced).
For up to 1,000 subscribers: Free plan available. Paid plans start at $15 (Growing Business) or $30 (Advanced).
For up to 2,500 subscribers: Free plan not available. Paid plans start at $25 (Growing Business) or $40 (Advanced).
For up to 5,000 subscribers: Paid plans start at $39 (Growing Business) or $50 (Advanced).
These are just a few examples. MailerLite has many more tiers. The price increases gradually as your list gets bigger. They also offer discounts. If you pay for a full year, you often get a discount. This can save you money in the long run.
MailerLite's pricing is transparent. You can always check their website. They show clear breakdowns for each subscriber level. This helps you plan your budget effectively. You know what to expect as your business grows.
Enterprise Plan: For Very Large Businesses
If you have a huge email list, MailerLite has an "Enterprise" plan. This plan is for businesses with over 100,000 subscribers. It offers custom pricing. This means the cost is not fixed. Instead, MailerLite works with you. They create a plan that fits your specific needs.
The Enterprise plan includes everything in the Advanced plan. It also adds special services. For example, you might get a dedicated IP address. This can help with email deliverability. It makes sure your emails reach inboxes. You might also get a dedicated customer success manager. This person helps you use MailerLite effectively.
This plan is for big organizations. They often have unique requirements. MailerLite works closely with them. They provide tailored solutions. This ensures the service supports their large-scale operations. It is a highly customized experience.
Custom Solutions and Support
The Enterprise plan offers custom solutions. You might need specific integrations. Or perhaps advanced security features. MailerLite can often accommodate these needs. They offer specialized support. This includes priority live chat and email. You get the fastest help possible.
Dedicated support is a major benefit. A manager understands your business goals. They can provide strategic advice. This helps you get the most out of the platform. For very large businesses, this level of service is crucial. It ensures smooth and efficient email marketing.
The pricing for the Enterprise plan is discussed directly with MailerLite. It depends on your exact subscriber count. It also depends on any extra services you need. It is a personalized approach for big players.
Additional Costs and Discounts
While MailerLite's main pricing is based on subscribers, there are other things to consider.
Transactional Emails
MailerLite focuses on marketing emails. These are emails like newsletters and promotions. However, businesses sometimes need to send transactional emails. These are emails like order confirmations. Or password reset emails. MailerLite has a separate service for this called MailerSend.
MailerSend has its own pricing structure. It is separate from your main MailerLite plan. You would pay for these emails based on volume. If you need to send many transactional emails, this is an extra cost. It is good to know this beforehand.
MailerLite offers discounts. If you choose annual billing, you can save money. Paying for a whole year upfront is cheaper than monthly payments. They also offer discounts for non-profit organizations. If you run a charity, you might get a reduced price.
It is always a good idea to check for these discounts. They can make MailerLite even more affordable. Saving money on your email marketing helps your budget.
MailerLite vs. Competitors: A Quick Look
Many other tools offer email marketing. How does MailerLite compare? Generally, MailerLite is known for being affordable. It often provides good value for money.
For example, compared to Mailchimp, MailerLite can be cheaper. Mailchimp's free plan is often more limited. MailerLite often includes more features for the price. Especially as your subscriber list grows, MailerLite can be more cost-effective.
Another popular tool is ConvertKit. ConvertKit is often more expensive than MailerLite. It is typically designed for creators. MailerLite offers a broader range of features for a lower price. This makes it a great choice for many businesses.
MailerLite stands out because it balances features and cost well. It is easy to use, too. This makes it a favorite for many small and growing businesses. You get powerful tools without breaking the bank.
Conclusion: Is MailerLite Right for You?
MailerLite offers clear and flexible pricing. It has a very generous free plan. This is perfect for anyone starting out. As your email list grows, you can move to paid plans. The "Growing Business" plan offers unlimited emails and more users. The "Advanced" plan gives you even more power and support. For very large businesses, the "Enterprise" plan offers custom solutions.
MailerLite's pricing is based on your subscriber count. This helps you manage your costs. You only pay more as your audience grows. They also offer annual discounts. Overall, MailerLite provides excellent value. It is a strong choice for email marketing.
It is easy to use, which is a big plus. You do not need to be a tech expert. The drag-and-drop editor makes creating emails simple. The features help you grow your business effectively. Many users find MailerLite a reliable and affordable tool. It truly helps you connect with your audience.
If you are looking for an email marketing solution, check out MailerLite. Start with the free plan. See how it works for you. Then, as your needs change, consider upgrading. MailerLite makes email marketing accessible for everyone.