To increase the number of buyers

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An online store is not just a product catalog with an "Add to cart" button. , you need to increase the interest and loyalty of random users, involving them in closer interaction. Widgets will help with this.

In this article, we will tell you about what widgets there are, why they are useful, how to set them up, and show many examples.

Natalia Koroleva
Writer
What functions do widgets perform?
Depending on their functions, widgets can be divided into four america phone number list groups: lead generation widgets, information widgets, questionnaire widgets (database enrichment), and others. The fourth, undefined group includes less popular, but also effective widgets.
Lead generation widget
This is a widget for collecting contacts. It offers the visitor to leave their email address or phone number.

Lead generation widget in an online cosmetics store

How it works and what are its benefits

It is much easier psychologically to go from a website visitor to a subscriber than to go straight to a buyer. Therefore, the conversion to a subscription via a lead generation widget is much higher than the conversion to a purchase. But this is how it should be, because this is work for the future. Thanks to the received email address, it is easier to convert an already subscribed user into a buyer than a visitor.