What are the main threats to e-commerce?

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According to a survey by data firm Big Data Corp, in 2023, Brazilian e-commerce saw a 106% increase in attempted cyberattacks. This highlights the risk for vulnerable businesses that don't adopt protective measures against these types of online threats.


Phishing

This technique involves criminals impersonating trusted entities to obtain sensitive user information. In e-commerce, this can involve spoofed emails impersonating the store, requesting personal or financial information from customers.

Fake profiles

Creating fake profiles on social media and e-commerce platforms is a email list common practice among criminals. These profiles pose as legal representatives of the brand or satisfied customers, spreading false information and redirecting users to fraudulent websites.

Furthermore, fake profiles can be used to manipulate product reviews and comments, which affects consumer perception and diverts legitimate sales, generating not only financial problems but also reputational ones.

Marketplace fraud

With the growth of online sales, scammers have been cloning store websites and creating fake ads, leading unsuspecting consumers to purchase from fraudulent platforms. Besides the financial loss, this type of practice also undermines consumer confidence in e-commerce as a whole.

Brand and executive identity theft

Using advanced techniques, criminals clone the identities of brands and executives on social media and create fake profiles, perfectly replicating official company communications. This can lead to the dissemination of false information, financial fraud, and serious damage to the company's reputation in the public eye.