how do you build backlinks for Baidu SEO?

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The first step is to generate backlinks from your own corporate universe. A link from your German corporate website to the Chinese website makes sense. Admittedly, it may not be the most valuable backlink for SEO in China (the linking website is not in Chinese and is likely from a ccTLD like .de and hosted on German web servers), but it is one of the easiest and most traceable backlinks you can get. The same applies to backlinks from (Chinese) partners or sister companies.

News portals

If news is regularly reported in press releases, it's a good idea to publish and jordan phone number data distribute it on Chinese services as well. Many of these services may not allow links or render them worthless for SEO (nofollow, JS link), but this option shouldn't be neglected – after all, it could draw the attention of potential multipliers to this news.

Social Media

Your own Chinese social media channels should not only be used to address potential customers, but also to regularly link to your own website.

Baidu may not be able to crawl all of these channels, but people will see this news and share it if they're interested. So, backlinks could still be created that Baidu can track.

UGC websites

We shouldn't forget Baidu's UGC portals (and other third-party portals) when it comes to building backlinks. Many of these services still allow you to leave references in your own content or profiles—often these are links (or mentions) that Baidu can also track. However, you should also avoid spam and focus on adding value.

Friendly links?

A technique often offered by agencies that sounds harmless at first glance is "friendly links." Unfortunately, "friendly" has little to do with "friendly" in this case and is simply the Chinese term for "purchased links" in small link lists, which are often found in the footer of websites under "Partners" or similar terms.

Even if the agency only selects "friends" who are thematically relevant, this doesn't necessarily mean that all links listed next to your own backlink also point to thematically relevant websites. So, you're not necessarily in a "good neighborhood."