Use FinTech to Finance Your Growth

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Many eCommerce businesses are held back by their finances, especially cash flow. At any time, sellers need capital to invest in all different business aspects like marketing campaigns, new employees, or bulk inventory.

Financial technology (also known as FinTech) is creating new solutions for merchants to transact and manage money. You can leverage FinTech like online banking to save money and maximize ROIs. Check out this go-to guide for FinTech solutions to learn more about the different opportunities for eCommerce sellers.

4. Try Text Messaging Marketing
While email marketing is still an effective strategy, there are new phone number library ways to get in front of customers. Enter SMS, or text messaging marketing.

As Omnisend points out, 95% of text messages are read within 5 minutes of being received. It can help turn casual browsers on your site into repeat customers.

Your shoppers can opt in to receive texts from you to receive promotions and order information. It can be a great way to complement your email marketing efforts. If you want to learn more, check out Omnisend’s SMS Marketing Automation.

5. Run a Flash Sale
Merchants often turn to flash sales to generate revenue, even outside of the holiday season. Flash sales create a sense of urgency for new and existing customers to buy, as the sale usually runs for a limited amount of time or offers discounts on products that usually don’t go on sale. Look no further than Amazon Prime Day as a great example of the power of a flash sale.