Use technology to your advantage

[armdrejoan]

Sending with a professional sending platform not only helps you personalize your message to increase the chances of contact, but it provides you with many details such as the number and type of clicks and opens.

You can use this data for two purposes:

Learn and improve – Email tracking will help spam database you make better decisions over time: you can test different formulas and understand the best sending time.
Combine Follow-Up Actions – In your role as a salesperson, email is a way to generate interest and approach the first contact. It can take up to 10 touch-points to get a response from your prospect, so why expect the first email to close the deal?
Make it easy to respond
In a cold email you are pre-qualifying your potential customers, which is why it is essential to offer a lead magnet, or a hook to attract your reader's attention: we have seen some examples in which the action expected by our prospect is, for example, the request for a demo or a report.

A Call to Action (CTA) is a phrase designed specifically to induce action while reading content, in this case an email. In practice, it is a short text that clearly explains to the user what to do and how to do it.