Project highlights Return shipping service: Highlights: The project was initiated by the product and coordinated with various departments to promote it, which not only increased the order conversion rate by 5%, but also improved the user experience; Background: The platform does not support the return freight/freight insurance service, and the user experience is not friendly. Survey feedback accounts for a high proportion; Why do it: We often communicate with the user research center; we understand that the overall value of the mall is about . Among them, the highest user feedback in the after-sales scenario is that the platform does not have freight insurance, and the after-sales experience is not friendly.
When doing projects to improve funnel indonesia phone number details conversion, we also did some research, and the reason why users do not place orders is that there is no freight insurance. The proportion is also very high; Data analysis: The daily return rate is about . More, there are thousands of returns every day, and the overall freight costs borne by users need to be more than 10,000 yuan; Purpose: To improve user experience and increase order conversion rate; Communication and research: Business communication: Communicate with the user research customer service supply chain operation and other departments to confirm the need to add services such as freight insurance to improve user experience; all departments expressed their support and cooperation; Solution research: freight insurance service and return freight package service.
Since the freight insurance system is relatively complicated, we found out that SF Express supports return freight package service, which is very cheap at only a few cents per order, which is very suitable for our company. Goal: Improve user experience, and increase after-sales service score from . to . points; and at the same time improve order conversion rate. Solution: Connect to SF Express's return freight package service to improve experience. Detailed plan: Connect with SF Express service through the interface, and the system supports platform delivery, merchant delivery, and user purchase. The front end adds service label display, lists merchant details, bills of lading and other scenarios.