Where you need to specify your date

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Lead generation widget — a pop-up for collecting names and emails. This widget also helps divide the base into designers and regular buyers.

Widget for collecting date of birth — a pop-up of birth to receive a gift from the company on a holiday.
What are the advantages of the new forms?
The shortcut is shown to a person as soon as he enters the site, so all visitors see it. Static forms are located at the bottom of the site, and often users do not scroll to them. The widget in the catalog appears only on the third screen when viewing products.
New collection forms help to “catch up” with the visitor on all pages of the site: in the catalog he sees a listing, on other pages – a label.
The pop-ups formulate a value proposition. While static forms simply offer to subscribe to news, new widgets motivate users to leave an email in exchange for a discount, and their date of birth in order to receive a personal gift.
How does this work
As soon as a user enters the site, a shortcut with a discount offer whatsapp number list appears. If a person does not click on it within 10 seconds, the shortcut itself simulates a click and calls the lead generation widget.

The shortcut accompanies the visitor the entire time he or she is on the site. For example, at the beginning of the visit, a person is not ready to leave an email and closes the lead generation widget. But after some time, he or she may change his or her mind — for example, he or she finds a suitable product in the catalog and wants to get a discount on it. By clicking on the shortcut, the person can return to the subscription form.

In the product grid, we catch up with the visitor using the widget in the catalog:

As soon as the user clicks on the form, a lead generation widget appears - it collects names, emails and segments the database into b2b (designers) and b2c (everyone else).