Google has introduced the new "Ask Maps" feature, which automatically answers users' questions about businesses. The AI uses Google Business Profiles, reviews, websites, and trusted third-party sources. "Ask Maps" is currently only available in the US, but could influence search behavior in the long term—businesses should therefore adapt their local SEO strategy and optimize their online information.
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YouTube Analytics: New device type data in the Audience tab
YouTube has rolled out an update to YouTube Analytics that now gives creators poland phone number data detailed insights into the device types their viewers use. This data helps them better tailor content to mobile devices, smart TVs, or desktops, thus optimizing reach and engagement. The new information also provides a solid basis for strategic adjustments and monetization options.
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New regulations: Google updates Search Quality Raters Guidelines
On January 23, 2025, Google revised its Search Quality Raters Guidelines, expanding them from 170 to 181 pages. The adjustments particularly affect the assessment of web spam, low-rated pages, and the "Needs Met" ratings. Companies should review the changes and adjust their SEO strategies accordingly, as they now also include explicit rules for AI-generated content without added value.
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Better display: Google removes breadcrumbs in mobile SERPs
Google will no longer display breadcrumbs in mobile search results; instead, only the website's domain name will be displayed. This change is intended to improve user experience, as breadcrumbs were often cut off on small screens. They will remain in desktop searches.
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