What is content creation?

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Social media content creation refers to planning, producing, and sharing content (videos, images, text, etc.) on platforms like TikTok, Instagram, and LinkedIn. The goal? To generate engagement, build brand awareness, and help your business achieve its goals.

In other words, it refers to what you see and share every day.


This influencer says she can't create content anymore, but this TikTok still counts as content.

Mind you, it's not just about posting things for the sake of it. Make sure afghanistan phone number data you're creating relevant and engaging content that connects with your target audience, builds your brand, and drives results.

How do you recognize a good social media content creator? They know how to combine creativity and strategy, stay on top of trends, analyze their results, and refine their approach to retain their followers.

Creating social media content is the backbone of all platforms. However, the key to success is adapting your content to fit each platform's style, character limits , image sizes , and video formats .

Main types of content
Here are the main types of content for social media.

Photos: Apps like Instagram and Pinterest are photo-centric, but all social media platforms use a photograph or at least a visual element.
Videos: Video content grabs attention and, very often, keeps it : videos are the raison d'être of more or less recent platforms (yes, we're talking about you, YouTube and TikTok).
Illustrations: Visuals like infographics are great tools for clearly communicating information and generating engagement. If you're not a graphic design expert, don't worry—there are tons of apps that can help .
Text: Text is the key element of most posts on X (formerly Twitter) and Instagram Threads . The captions of your photos and videos also count as content.
Audio: Audio content, like podcasts, shouldn't be underestimated: TikTok and Instagram reels rely, in part, on sound.
Carrousels : Un carrousel est simplement une collection de deux photos voire plus. Les carrousels sont surtout connus sur Instagram, mais les autres applications aussi se mettent au format diaporama (y compris LinkedIn).