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Demand generation vs. lead generation: What are they and what’s the difference?
Demand generation is a top-of-funnel marketing strategy that drums up interest in a product or service. In other words, it creates demand. Lead generation is used to identify prospects, pull them in your ecosystem, and start a sales conversation.

Here’s a quick example to:

Let’s say a popular sneaker company gives its latest shoes british student data to a top-tier athlete. The athlete posts videos wearing them. In a flash, the videos go viral and the athlete’s fans can’t stop talking about their shoes. That’s demand generation.

A retailer sees the chatter and posts an Instagram story letting folks know they have the shoes in stock. Fans get see the shoes in their IG reels and head to the retailer’s website to buy. That’s lead generation.