Content engagement 2025

[armdrejoan]

One aspect that is not new to us, but that will become even more categorical in 2018 is the one related to security . The SPF and DKIM standards are more than a decade old while DMARC is more recent, but all three – despite the push by brands – see relatively low adoption. Only 59.4% of marketers have adopted SPF, 66.6% DKIM and 46.5 DMARC. The BIMI (Brand Indicators for Message Identification) standard that will show the brand logo next to authenticated messages will be one of the incentives for compliance.

A real novelty for 2018 will be interactive emails, gambling data brazil also called “ mailable microsites ” which will allow recipients to interact with the message through: integrated forms, surveys, search, menu options, countdowns, banners and more.

An interactive email will put much of the useful content at play during a campaign into the hands of your audience, thus raising the bar for content engagement.

Furthermore, the costs required to collect data and build marketing personas could be reduced, thanks to the possibility of inserting surveys and other advanced profiling elements already in the email.

Sending platforms are gradually equipping themselves to offer these features in drag and drop editors, so while for now this option seems to be the prerogative of large companies, SMEs - which are actually the hub of the largest share of Email Marketing use - are sharpening their weapons. If statistics still describe the state of Email Marketing with data distorted by the possibilities of large companies, it is mainly small and medium-sized businesses that are the senders of the millions of emails sent daily.