Email Marketing Statistics and trends Strategy

[armdrejoan]

Email Automation + Email Marketing Statistics 2018 You Need to Know

Email Marketing is a fundamental part of multichannel women database strategies. It has the power to create engagement with new users and retention with existing customers or prospects.

Campaign Monitor has compiled an infographic called “24 Email Marketing Stats You Need to Know” that has everything you need to convince you that email marketing is a great idea for everyone, especially small businesses hungry to build communities. Meanwhile, the ROI for every dollar spent has increased to $44, one of the highest among all marketing techniques.

Personalized emails bring better results
A very high ROI is great, sure, but that’s not the only reason why Email Marketing is such a great tool.

The more a user interacts with your company and your emails, the more likely they are to give you information about themselves. Using an email delivery service (ESP) you can track and store all this data to use in personalizing each message. By doing so, you will help people connect with your company. The more interaction there is, the more likely they will make a purchase. Statistics indicate that emails with personalized subject lines are on average 26% more likely to be opened. Of course, personalization does not stop there, although as we know, the subject line is the one that opens the way to our communication possibilities.

Personalization can go as far as preparing an email so specific that it contains specific content and images for each reader to keep a specific communication door open with each user, based on their interests. This is how you get the ability to send your users only the emails they want to read, with the information they are looking for.

The data you have are the coordinates to personalize your emails; to keep this data updated, in addition to using ad hoc metrics, registrations or surveys can help you.

Automation engages customers, but also saves time
Marketing and communication effectiveness is not the only advantage of automation. In fact, this methodology also allows you to save time: creating a series of emails to be sent automatically when certain criteria are met requires a significant initial development effort that, however, relieves all the ordinary activities to follow.

In terms of efficiency, automated emails (e.g. welcome emails, reminder emails, VIP emails, special occasions like anniversaries or other calendars) can generate 320% more revenue than non-automated ones.

Email Marketing Statistics 2018 You Need to Know
From personalization and automation to high ROI, email marketing can make maintaining relationships with your prospects and customers a breeze.