But the truth is that you need to apply the concept of personas, where your team uses this concept to define the profile of the ideal consumer and direct communication to the customer profile that your company wants to reach. This is the customer profile that your company needs to speak to, even if there are other consumers with different profiles
It's no secret that to get more concrete results, you need to diversify your portfolio. In digital marketing , it's no different. For social media, for example, establish more than one social network as email data a goal to reach a larger audience. Because for your company to stand out digitally, it needs to increase its online presence on different communication channels. By understanding where your target audience is and the interests of your personas, you can expand your company's brand exposure. But of course, with caution and planning.
Not setting clear goals
Establishing strategic objectives should be a priority when creating a digital marketing plan. The goals to be achieved must be defined correctly. The company needs to combine its history as a company with in-depth market research. This will allow the company to have measurable goals and for communication to work on creating a lasting relationship between the company and the public.
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