In the digital age, the importance of a professional website for businesses of all sizes and sectors is undeniable. For freelancers, it is no different. Having a professional website has become essential to building a solid online presence, gaining credibility and attracting more clients. But why is a website so crucial? Let’s explore the answer in this article.
According to data from the Pew Research Center , by the end of 2022, 93% of adults used the internet to research products or services before making a purchase decision 1 . For independent professionals such as lawyers, doctors, consultants, among others, a website provides a platform to showcase their services, skills and experience, and helps build trust with potential clients.
Credibility and Professionalism
A well-designed and functional website demonstrates job function email database professionalism and credibility. It is your digital showcase, a space where you can present your skills, experience, client testimonials and awards in an organized and attractive way. Having your own domain, such as www.yourname.com.br , conveys a professional image and shows that you invest in your online presence.
Increased Visibility
Without a website, your online visibility is limited. With a website, however, you’re available 24/7 to anyone, anywhere in the world. Plus, with the right SEO strategy, your website can show up in Google search results when potential customers are looking for services like yours. According to HubSpot , 75% of users never scroll past the first page of search results 2 .
Efficient Marketing
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