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MQL vs SQL
Both a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) are qualified leads. However, the type of qualification varies, especially since they are usually developed by different departments and with different goals. That is why it is so important to have a definition for ...

What is Hostinger and why does it stand out?
Did you know that Hostinger serves millions of customers in over 170 countries? Founded in 2004, Hostinger has quickly emerged as one of the most promising companies in the web hosting industry. What started as a small company in Lithuania has now become ...

There are currently a number of CRMs available, both in Brazil and around the world. In addition, there are free and paid options, but the advantage is that most systems offer a free trial so you can get to know the platform.



Cloud-based CRMs are the best options because they are based on cloud ...

In the ever-evolving business world, companies are always looking for innovative strategies to boost their growth and outperform the competition. In this context, Growth Marketing emerges as a promising approach, capable of driving growth in a sustainable, scalable and data-driven way.

In this ...

Mass personalization is a marketing strategy that allows businesses to provide a unique and personalized experience to each customer, based on their preferences, purchase history, and browsing behaviors. This brings a number of benefits to both businesses and their customers. Some of these benefits ...